On July 12, Starwood Hotels & Resorts Worldwide announced the arrival of the Starwood Personalized Travel Plan which will be first carried out in 19 selected subsidiary hotels throughout entire gateway cities worldwide.

Until 2012, all Starwood hotels and resorts will roll out this travel plan one after another.

This plan will provide Chinese travelers with special services from in-room tea kettle and slippers to Mandarin welcome brochure and site translation. Hotels will have Chinese-friendly menus such as tasty congee and opening hours which suits to Chinese guests. Those simple and subtle services which mean much to Chinese guests.